If you have a fintech, you probably think that to grow you need to spend more on acquisition, follow industry best practices, and optimize every marketing channel.
But what happens when, after investing thousands of dollars, customers don’t stick around?
Either what we share here will completely change the way you see growth, or you’ll want to keep doing the same thing most fintechs do (and getting the same results).
If you decide to stay, you’ll see your fintech’s growth in a whole new light.
To guide you, this series will break down what we call the Fintech Strategy—a principle-based approach that will give you a new perspective on scaling without wasting money on inefficient tactics.
It’s not about spending more on ads.
It’s not about chasing vanity metrics.
It’s about understanding what truly drives growth in a fintech and applying a system that works.
I know this might sound different from everything you’ve heard before.
But I’ve spent years helping fintechs scale without falling into the trap of massive acquisition without return.
And all of this is within your reach the moment you decide to take the leap.
THE TRAP THAT 90% OF FINTECH STARTUPS FALL INTO
Many fintechs believe that in order to grow, they need to spend more on marketing and acquisition.
The problem is this system is set up so that you depend on external channels without understanding what really makes a customer stick and generate value.
The cycle always looks the same:
- You increase acquisition spending to get more customers.
- You acquire users, but many don’t activate or generate sustainable revenue.
- You spend even more on acquisition, without a clear profitability model.
- You struggle with rising CAC and low retention, not knowing how to break the cycle.
Sound familiar?
But there’s another way—an approach that gives you control over your growth and actually works.
FINTECH GROWTH STRATEGY
Instead of relying solely on paid acquisition, we build from the ground up with these principles:
- It’s not just about getting more customers, but activating and retaining them effectively.
- Measure the right things: CAC is important, but Activation Rate and Retention are the key metrics for scaling.
- Maximize value per user instead of focusing solely on acquiring more.
When you apply this approach, growth becomes predictable.
Your fintech scales not because you spend more on marketing, but because each customer brings more value and the model becomes self-sustaining.
The result?
A solid growth system, without wasting money on inefficient strategies.
This email series will show you, step by step, how to apply this system in your fintech.
Each email is designed to give you clarity and immediate action.
No matter where your fintech stands right now—whether you’re just starting or already have active users—these principles can transform the way you scale your business.
This is not a quick trick or magic formula.
It’s a proven system that fintechs like yours have used to scale without relying on massive, expensive acquisition.
And the best part: it’s completely free.
Join now and receive the first email immediately.
∼ Alfonso
Data Controller: Growth4u SL | Purpose: updates and commercial communications via electronic means | Recipient: Kit | Legal basis: express consent | Rights: access, rectification, erasure | More information: read the privacy policy